There is much confusion over what it means to be a behaviorist. This is largely due to silly posturing by Big Names over the past 100 years ago. Rather than work to develop the theory and implications of behaviorism based on broad first principles, researchers developed their own niche specializations, and then each declared "Behaviorism" to be "What I do." I don't want to dwell on this history here, but rather present a sketch of how behaviorism should be understood.
